Curious Minute
Sep 3
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Curious Minute answer

Which character fronts America's longest-running public-service advertising campaign?

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The answer

Smokey Bear

The answer was Smokey Bear. Here's the why, the decoys, and the source trail.


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Why it's right

Smokey Bear debuted on August 9, 1944, and remains the central figure in America's longest-running public-service advertising campaign.


Source trail

This answer is checked against U.S. Forest Service and USDA National Agricultural Library.



About the choices

A good question makes the wrong answers feel close. Here is the clean read on the set.

  • Woodsy Owl - a decoy; it may live near the same topic, but it does not answer this exact clue.
  • Smokey Bear - correct answer.
  • Ranger Rick - a decoy; it may live near the same topic, but it does not answer this exact clue.
  • McGruff the Crime Dog - a decoy; it may live near the same topic, but it does not answer this exact clue.

What to remember

Smokey Bear is the one to remember. Smokey Bear debuted on August 9, 1944, and remains the central figure in America's longest-running public-service advertising campaign. Smokey's slogan changed from "forest fires" to "wildfires" in 2001.


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Sources: U.S. Forest Service, USDA National Agricultural Library